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Creativity Tools & Methods Supporting Design Lecture

Location: Swinburne University of Technology, Hawthorn Campus, Building EN, Theatre 101.

Date: Tuesday 22/11/2016

Time 11.00 am-12:30 pm

Guest Lecturer: Prof. Jean-Bernard Martens

CDI Host: Dr Abdullah Al Mahmud


The demands on designers of interactive systems are both manifold and rapidly changing. Designers not only need to constantly develop new skills, but also need to communicate effectively with both the cultural and social systems they are part of.

This lecture will address two of the challenges for modern-day designers of interactive systems, in detail.

The first challenge is how to design in the fourth dimension, time. More specifically, how can designers preemptively assess the “feeling” of an interactive system in the conceptual stage of the design, well before a functional prototype is available? We will introduce and discuss the Sketchify computer tool that we have developed for this purpose.

The second challenge is how to design services and experiences, i.e., how to clarify the impact of contexts and users when defining and discussing value propositions for new products. We introduce the Storyply method that was developed to assist designers in crafting stories.

We also discuss the tool idAnimate that was created more specifically to assist in the making of storyboards. As there is a communication issue in outlining product aspects in a sketchlike way; we developed the concept of animated sketches and implemented it in the idAnimate tool.

This tool has been released on the Apple store and its use has been tracked in a 18-month longitudinal study. This has provided insight into how the tool is used and profits not only designers and artists, but also other user groups such as children, students, and teachers.


Jean-Bernard Martens is Professor in the Industrial Design department at Eindhoven University of Technology in the Netherlands. The title of his chair is Visual Interaction, operating mainly within the areas of Industrial Design and Human-Computer Interaction.

Professor Martens has a multi-disciplinary background: starting out as an electronic engineer in the area of image processing and coding, doing both theoretical and empirical research in visual perception and image quality, and more recently, focusing on areas such as user experience design and interactions with visual media.

In the latter area, he has for instance been focusing on developing new tools and methods that can support designers of interactive systems and has published over 150 peer-reviewed journal and conference papers.

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