Experiencing the Italian Pavilion in Virtual Reality
User Experience Design for Services: Tourism Design Project
by Dr Jeni Paay
Initial case study: a VR-led recreation of the Italian Pavilion at the Paris International Exposition of 1937.
The burgeoning User Experience Design sector of the CDI is focussing on recasting the way students, architects and the public experience historical architecture by using virtual reality technology to recreate true to life depictions of buildings that are no more. Modern technology allows users to experience architecture in a way that provides a much more comprehensive understanding of a building’s intended purpose, rather than visualizing it through photographs, drawings and text descriptions.
“An individual’s experience of architecture is fundamental to their understanding of it.”“I’m taking my research out of the books and publications and into creating an experience for people,” said project lead Dr Flavia Marcello.
The initial stages of the project are shaped around understanding the ideas behind the Italian Pavilion at the 1937 Exposition Internationale des Arts et Techniques dans la Vie Moderne in Paris where Italian fascist architecture announced itself on the world stage. A/Prof Marcello’s team has worked to reproduce similar architectural history using VR in order to allow wider audiences to get the “feel” of 1930s design.