Created by potrace 1.12, written by Peter Selinger 2001-2015

Dr. Charlie Ranscombe

Charlie is an interdisciplinary researcher working in product design and new product development in the field of aesthetics and product brand identity.

Charlie's work leverages cutting edge research in 3d modelling tools, aesthetics, and marketing to help companies identify core elements of their product brand DNA and to style products that best fit with their branding and marketing goals. Recent research projects with companies such as Crown Lager, BMW, Apple, Samsung have helped to define styling guidelines based on market conditions that resulted in more effective product differentiation and greater competitive edge. 

Charlie is widely published in the Journal of Design Studies and within proceedings of a number of design research conferences.


Design Portfolio


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Email address: [email protected]