Prof. Per Mollerup
Per Mollerup is Professor of Communication Design at Swinburne. He earned his Doctorate from Lund University, Sweden, and his MBA from Aarhus University, Denmark.
1984-2009 Per Mollerup and his design office in Copenhagen worked on branding and wayshowing. Signature projects include Wayshowing and branding for Copenhagen Airport, Oslo Airport, Gardermoen, Stockholm Arlanda Airport, and Metro Copenhagen. Also, Per Mollerup assisted by groups of international experts developed proposals for national design policies for Estonia, Latvia, and Lithuania.
Per Mollerup works with mass-customized wayshowing, simplicity, and pretence design.
Brandbook, Branding, Feelings, Reason, 2008